Political offensive of the us pop stars

She is a pop world star, glamouros, filthy rich – and has long been highly committed to black people in the USA. Now, grammy series winner beyonce (38) has once again spoken out in the debate over racism and police violence – with a positive message for african american self-esteem.

Her song "black parade" was released in the united states on friday, by sunday the song had already garnered well over a million views on youtube alone. A new anthem for black lives matter?

The r&b singer – allegedly the highest-earning woman in the music business – was flanked by another superstar in her latest political offensive: taylor swift (30) also dedicated herself over the weekend to the so-called juneteenth day of remembrance for slave liberation in the u.S. 155 years ago. Swift pleaded for a national holiday on the 19th. June. Once considered the poster girl for US country pop music, popular with women, she held back on political pronouncements – but now swift is taking a clear stand against US president donald trump, right-wing movements and racism in her country.

Beyonce’s new song "black parade" celebrates black pride in their culture to an african-tinged vocal melody and hip-hop/trap beats. "We have rhythm/we have pride/we bring conies to the world/we create whole tribes" is how some of the lyrics of the nearly five-minute piece can be translated.

Earlier, 24-time grammy winner beyonce unveiled the "black parade" initiative on her social media to benefit black entrepreneurs. "Happy juneteenth weekend!", wrote beyonce in an instagram post "in the middle of the fight". She added: "please always remember our beauty, strength and power". "Black parade" celebrates her, her voice and her joy, it will benefit small black-owned businesses."

Beyonce had already called for justice for african americans and strongly condemned racism shortly after the death of black george floyd at the hands of a white police officer in minneapolis at the end of may – as did, for example, pop icons mariah carey (50) and barbra streisand (78). Against the backdrop of nationwide protests over floyd’s death under the banner of the "black lives matter" movement, many people in the united states commemorated the end of slavery 155 years ago on friday. Here, too, music stars lined up – and by far not only "people of color".

So taylor swift posted a video in which the black journalist danielle young explains the meaning of the day. She and her family will continue to learn about the history of african americans and stand up against racism, she says.

"Juneteenth" – an artificial word made up of "june" and "nineteenth" (the 19th century).) – is celebrated in many U.S. States, but is not yet an official national holiday. Virginia’s democratic governor, ralph northam, announced last week, along with hip-hop superstar pharrell williams ("happy"), that the 19. June will be a state holiday in this US state. The idea came from a conversation between northam and williams, whose ancestors were black slaves in virginia. "Our country celebrates independence day – juneteenth deserves the same appreciation," the musician (47) explained. This should not only be a day for african-americans, but for all U.S. Citizens.

One of the younger R&B stars in the U.S., teyana taylor (29), deliberately set the release date for her new work "the album" at 19. June. It came out on "juneteenth" memorial day – with a statement by taylor on the belated end of slavery in texas in the 19th century. Century. British soul musician michael kiwanuka (33) presents a fighting video for the song "light. Blacks had to "hear so often that we are worth less," he wrote in this regard. "I’ve talked about it in my music, but i wanted to say again in words that i’m so proud to be black."

Meanwhile, an exemplary action was launched by one of the most important female US musicians, jeff tweedy (52) of the folk rock band wilco. The grammy winner announced that she would give five percent of her songwriting income to organizations that work for justice for black people and the black community. "The modern music industry is built almost entirely on the art of blacks. The wealth that had given black artists has been stolen," wrote the singer, guitarist and producer (norah jones, mavis staples). Tweedy also proposed a repair initiative "to change business – and the world we live in".